🕯️🖤Want to break the taboos about saying goodbye? Click here to read more

About me

I am:
curious – which is why I have spent my whole life asking questions and learning,
responsible – which is why people trust me with even their most difficult stories,
sincere – which is why I speak openly about loss, without sugar-coating it,
zvesta sebi – which is why I always follow what I feel.

And I am Petra; someone who has time for your story and a blank sheet of paper for it, because your story is unique and already holds all the answers within.

A little more about me

Each day, I draw inspiration from my own life experiences and intuition. All of this led me to begin learning about death — and through that exploration, I truly began to live.

Today, this learning helps me be by your side when you are navigating the world of business or leadership while facing loss.

I am the creator of the unique formula Two Wholes Together, which I believe is also the key to the most beautiful goodbye: when two people remain whole — each on their own path — and from that place say a physical farewell.

I am also a volunteer with the Slovenian Hospice Association, for which I am deeply grateful. Louise Hay taught me, “What you give, you receive,” and through my work with hospice users, I receive invaluable experiences and pure love, which I sincerely give back through my time and energy.

 

Why did I choose this work?

For 20 years of my career, I proudly shared my path with wonderful people in an international computer corporation. For more than 15 years, I learned daily from an exceptional businessman who led that corporation. He taught me a great deal, but what he emphasized most was that a person sitting in a leadership chair — in their own company or someone else’s — is the same as all of us. He would always say to me: “Petra, when you get home today, stand naked in front of the mirror and really look at yourself, because that is all you truly have. Value it, and let go of all masks.”

That advice, together with Louise L. Hay’s book You Can Heal Your Life, was the reason I began truly living my life for the first time. It led me to trainings in the United States and Ireland, where I became a licensed Heal Your Life® coach and workshop leader..

After several years of intensive hands-on experience with clients and continuous learning, something happened that changed my path forever. An entrepreneur came into my life after learning that her husband, at the age of 50, had been diagnosed with an incurable illness. In the first months of their facing the possibility of goodbye, I entered their lives as her coach. I knew that she needed support first — so that she could move through the loss and, from a place of wholeness, support him as well.

Because of the preparation for loss, the support during the illness, and the support at the time of farewell, the most beautiful goodbye unfolded. She stayed with me even after her husband’s death. She said to me:
“It is incredible — despite the sadness, I can still feel immense happiness and gratitude for all that was and all that is still to come. I would wish this for everyone going through loss.”

This is the story that makes my focus 100 percent clear today:
to stand beside you as you prepare for loss, and beside you as you live your life after loss.

 

Interested in a short, discovery session?

My certificates

Read the interview (It is in Slovene)

“When you are not afraid, life opens up.”

© 2026 Petra AM. All rights reserved.